Whilst the terminology has changed the principle hasn’t. People don’t buy what you do, they buy why you do it.  Moving beyond price competition is the key to sustainable growth and innovation that attracts customers that align with your view of the world. These customers tend to stay with you through thick and thin and become evangelists for you. A clear “why” is also essential to attracting the best talent to work for you.

Purpose workshops

We run workshops that:

1) Define and articulate your purpose.  

We have a proven approach to helping you find, articulate and communicate your purpose.

2) Understanding the changing customer. 

The way we understand and define the customer has changed. We have built models for global businesses that have realised the ABC1/broad ethnographic categories do not apply anymore and built a model based on beliefs, aspirations and behaviours.

3) Building a culture that aligns with and elevates purpose. 

Having a clear purpose matters but it matters less if the company culture doesn’t align. We help you develop a culture that aligns with purpose (and vice versa).

4) Start with why.  

Simon Sinek added a new dimension to this work with his book “Start with Why”. I like it despite it being old. It’s still the best way to get clarity on this stuff. We run this process and workshops to provide clarity on your Why, How and What.