ENVIRONMENTAL STUFF
This will always be the core of what we do. It runs through us like the word “BLACKPOOL” through a stick of rock. Even when we work on innovation its innovation for good. Here’s what we do in sustainability.
Environmental Strategy
Everyone needs to know where they are going, needs to have an idea of trajectory and needs to understand the steps to take to get there. Our strategy work is grounded in the practicals of where you are right now and where you’d like to be, what the world and sector need, and we will benchmark you against competitors.
Carbon assessment and scientific target setting
We all know about climate change right? If we don’t reduce carbon emissions we have no chance of limiting average global temperature rise below 2 degrees. This starts with knowing how much carbon you are responsible for. We undertake scope 1-3 carbon assessments inline with the Greenhouse Gas (GHG) protocol. We’ve done this for companies ranging from Papa Johns, Sportsshoes.com, Ooni and a handful of really tiny businesses too. Once measured it’s important to set scientific targets to reduce impact. We help with this then we build a glide-path to net zero.
Eco-design of packaging, product and process
Design is the most powerful environmental tool there is. We place sustainability at the heart of the design and innovation process rather than as an AOB in the marketing process. We’ve had a hand in designing everything from houses to washing machines, packaging to business models; designing waste out, naturally.
Environmental branding and reputation protection
The way we explain our environmental performance matters. It needs to be done with honesty, integrity and personality. This isn’t a contest, it’s too serious. We help organisations find the words to communicate effectively and honestly.
Green-washing sanity checking
We also do an audit of your green claims. The new Green Claims Codes teeth and the ASA have a bite. We help keep you away from greenwashing.
Sustainability purpose and culture
Sustainability isn’t a project, a trend, or a theme for this year. It is for life. To enable longevity and to build a company that uses sustainability as an opportunity you need to build it into the culture. We run cultural transformational programmes that embed green possibility from the board to shop-floor to operations. Making it second nature is the key to protecting nature.
Life-cycle assessment
Understanding where the greatest impact of your product sits requires a deeper dive. We run detail life cycle assessments for clients to understand where the biggest impact is and how to reduce it.