Disruptive Innovation
It may be another contender for corporate lingo bingo but purposeful disruption matters.
Every company wants to be disruptive. I wrote a book called Do Disrupt and I’m sick of the D word. But hold on, purposeful disruption is good. In a world where one or two players control the majority of each market (apart from the bit where the new, cool companies sit) there is less space to play. There is greater need to think differently and execute fast. If this is disruption then I’m in. The truth is that most big companies are scared of the little disruptive ones and the little disruptive ones aren’t scared of anyone. They know the market best as they are closest to the ground.
I work with companies like Coca-Cola, Unilever, Fenwick, HS2, and Bombay Sapphire to help them think differently, to help them stay ahead of the competition. We do this by having an ear to the ground and staying relevant. Yes we have processes and systems to help this along; and yes we run sprints, hacks, agile workshops and co-design sessions; but it’s our emotional intelligence, thefact we don’t think like others and our proximity to the edge that brings the magic. I’ve worked with over 1000 companies and introduced new products and services, helped companies float on AIM, developed new business models, new ways of building, and wrote a colour-by-numbers DIY guide to disruption “Do Disrupt: Change the status quo or become it” (details here).