Brand, brand, brand. It can all get a bit much when even your slippers have a story. We start with purpose, with why and we build your brand on solid rock, on meaning.
We live in a weird world. A world where brand assets are worth more than physical assets. A world where we trust corporations more that we trust governments. Branding and communicating a difference is central to modern business strategy, but its also sounds like a load of wordy gobbledy gook sometimes. This all starts with purpose, with a “why?”. We specialise in getting to the purpose or why of your business. Once we understand that we help tell your story. But you have to mean it, brand isn’t a new set of clothes, a new suit of armour; brand is the real you. It is at your heart, it is your purpose. We work with companies to provoke, poke and tease out their brand purpose. We then work to articulate it.
We’ve worked with companies like Welsh Water, Brother, Gentoo, and All About Food to better define and communicate what they do. We help them tell their story. We don’t invent stories, but we do make them shine.
We can help you with:
brand provocation – what do you stand for? Why do you bother. Why are you better than the others? How do you communicate this?
brand articulation – how do you build sustainability of social good into your brand without it sounding hollow, without it sounding like greenwash?